Zenith Develop · Guides for businesses and professionals
Zenith’s notebook
What you need to know before you hand someone your website, your server, your email or your business data, and before you register a business or open a shop. Sixteen chapters, written by someone who designs and writes software every day, with drawings, challenges and real examples.
Servers and speed
Servers, domain, speed: what you do not see and holds everything up
Servers and speedChapter 1
Professional web infrastructure: beyond a simple domain
A domain is an address, not a house. What really sits behind a portal that answers quickly, handles the traffic and never stops on the wrong day.
19 minutes of reading · 5 plates
Servers and speedChapter 8
Domain, DNS and HTTPS: what happens when someone types your address
Between the moment someone types your address and the moment they see the page, a few milliseconds and a chain of steps go by. Knowing them avoids surprises.
19 minutes of reading · 6 plates
Servers and speedChapter 12
Website speed: Core Web Vitals explained
A slow website loses customers before it even shows up. The three metrics Google uses to judge the visitor experience, and how to really improve them.
16 minutes of reading · 5 plates
Code and security
Who writes the software, how it is protected, where the data goes
Code and securityChapter 2
The real value of a coding professional
Artificial intelligence writes code in a few seconds. Knowing which code to keep, which to throw away and what happens two years from now is another craft.
21 minutes of reading · 5 plates
Code and securityChapter 3
Integrated portals, direct bookings and PWAs
A single portal, the data in your own hands and an app that installs from the browser without going through the app stores. How it works, what it promises and what it does not.
20 minutes of reading · 5 plates
Code and securityChapter 9
Business backup and ransomware: the 3-2-1 rule
A backup that has never been restored is a hope, not a backup. How to protect a business's data from hardware failure, human error and extortion.
20 minutes of reading · 6 plates
Code and securityChapter 10
Passwords, two-factor authentication and passkeys at work
You don't need a security expert to close the door attacks use most. You need three habits and the right tools, explained without fear.
17 minutes of reading · 6 plates
Code and securityChapter 11
GDPR and cookies for a small business website
A cookie banner is not an obligation in itself: it follows from what the site installs. What the law requires, explained piece by piece.
22 minutes of reading · 5 plates
Being found
Website, social media, email, neighbourhood and languages
Being foundChapter 4
Your website as an asset, social media as a megaphone
On social media you are a guest in someone else’s house, and the owner changes the rules. Your website is the only place online that truly belongs to your business.
18 minutes of reading · 5 plates
Being foundChapter 5
Professional communication: much more than just an email
Email is the first document a customer receives from you. If it lands in spam, or comes from a free address, it has already said something on your behalf.
18 minutes of reading · 6 plates
Being foundChapter 13
Local SEO: getting found in your own neighborhood
People searching “near me” have already decided to buy: they are only choosing from whom. How to get into that choice, on the map and in the results.
20 minutes of reading · 5 plates
Being foundChapter 14
A website in two languages: get found in Italy and Romania
A website translated by the browser, for Google, exists in one language only. How to build a website that people searching in Romanian really find, and in Italian too.
19 minutes of reading · 5 plates
Business
Registering a business, opening a shop and what you sign before you start
BusinessChapter 6
Tax guide for new professionals in Italy: Partita IVA and the flat-rate regime
Before you sell anything, you need to be able to invoice it. Which Partita IVA to open in Italy, how much you really pay and which tools you need from day one.
24 minutes of reading · 5 plates
BusinessChapter 7
From online to a physical shop: risks, location and strategies
A street-front shop is the most visible and most expensive step an online business can take. How to decide, how to choose the place and how to connect it to digital.
23 minutes of reading · 6 plates
BusinessChapter 15
Who really owns your website: domain, code and data
The day you change provider, you find out who owns the domain, the code and the data. Better to find out beforehand, by reading the quote with the right questions.
19 minutes of reading · 4 plates
BusinessChapter 16
Women in digital: vision, design and algorithms
The first algorithm, the first compiler, the Mac icons: the digital world has always had women with a vision. Their ideas, today’s numbers and where to start.
15 minutes of reading · 5 plates
Where do we start?
Every chapter opens from above, with its own city, and goes down into the subject with drawings, challenges and frequently asked questions. If you want an opinion on your case, write to me: I will answer you myself.
Message me on WhatsAppStart with chapter 1